Sell your brand, so you can sell your product: the importance of marketing in a bad economy

Sell your brand, so you can sell your product: the importance of marketing in a bad economy

Posted on Nov 7, 2011 in Blog | 20,109 Comments

Recently I traveled to North Carolina to attend the High Point Market, a home and furnishing tradeshow. As I toured around the 14 million square feet of showroom space, I was exposed to brands of all shapes and sizes. Not surprisingly, people flocked to the well-known furniture brands such as Palliar, Natuzzi, and Ashely. And ...

Design Concepts: Quantity Vs. Quality

Design Concepts: Quantity Vs. Quality

Posted on Sep 20, 2011 in Blog | 19,265 Comments

I recently had a conversation with another designer about developing and growing brand identities. The development of a brand’s identity is an important part of any company, and should be given the proper attention and focus in order to ensure that what goes to the client is quality and reflects the brand in the right ...

Social Media First Impressions – March 16, 2011

Social Media First Impressions – March 16, 2011

Posted on Mar 17, 2011 in Blog | 19,841 Comments

Blog, Facebook, Twitter…what’s the best way to communicate with your local clientele? This was the discussion at the Social Media Breakfast Waterloo Region last Thursday. With a panel of great speakers, all business owners from the Waterloo Region, they described how Social Media plays a big part in there daily business routine.  One “heated” question ...