Sell your brand, so you can sell your product: the importance of marketing in a bad economy
Recently I traveled to North Carolina to attend the High Point Market, a home and furnishing tradeshow. As I toured around the 14 million square feet of showroom space, I was exposed to brands of all shapes and sizes. Not surprisingly, people flocked to the well-known furniture brands such as Palliar, Natuzzi, and Ashely. And ...
Design Concepts: Quantity Vs. Quality
I recently had a conversation with another designer about developing and growing brand identities. The development of a brand’s identity is an important part of any company, and should be given the proper attention and focus in order to ensure that what goes to the client is quality and reflects the brand in the right ...
Social Media First Impressions – March 16, 2011
Blog, Facebook, Twitter…what’s the best way to communicate with your local clientele? This was the discussion at the Social Media Breakfast Waterloo Region last Thursday. With a panel of great speakers, all business owners from the Waterloo Region, they described how Social Media plays a big part in there daily business routine. One “heated” question ...