Sell your brand, so you can sell your product: the importance of marketing in a bad economy
Recently I traveled to North Carolina to attend the High Point Market, a home and furnishing tradeshow. As I toured around the 14 million square feet of showroom space, I was exposed to brands of all shapes and sizes. Not surprisingly, people flocked to the well-known furniture brands such as Palliar, Natuzzi, and Ashely. And ...